This holiday season we partnered with artist Kristjana S Williams to decorate our three annual holiday gift sets. The collaboration resulted in magical pieces of art. The design, created exclusively for BIOEFFECT, brings together the whimsical nature of the artist with the pure, green, and clean philosophy of our brand. Each piece is its own mystical universe of exotic botanicals and vibrant creatures. Read on to discover more about Kristjana and the unique designs perfectly docorating this years gift sets.
Kristjana S Williams is an Icelandic born artist. She studied graphic design and illustration at Central St. Martins University of the Arts in London – where she now resides. Kristjana’s award-winning work is inspired by nature, and she uses a technique which involves physically and digitally layering nature upon nature, to mirror the symmetry in all living things. That technique brings out a depth that truly reflects real flora and fauna, and nature itself.
Kristjana’s unique aesthetic, which is both mythical and modern, has attracted widespread attention, and the New York Times has described her art as part of the new antiquarian movement. It has also led to previous collaborations with heritage brands such as Harrods, Fortnum & Mason, Paul Smith, Christian Louboutin, and The Victoria & Albert Museum.
Our collaboration with Kristjana is characterised by Icelandic nature and wildlife. Kristjana also drew inspiration from BIOEFFECT's distinctive identity, which consists of purity, Icelandic origins, and innovation in the field of biotechnology. The design is based around the hexagon, a shape not only found in nature and the animal world but also in chemistry.
"As an artist, I also have a deep-rooted interest in science, born from a desire to understand the science behind the beauty of nature. I started my design by looking at the hexagon as nature’s most powerful shape whilst also paying homage to the scientific roots of the BIOEFFECT."
The resulting designs are mystical works of art featuring various phenomena, all strongly connected to Iceland. These include waterfalls, northern lights, tides, arctic foxes, and puffins, but also things that have a direct connection to BIOEFFECT, such as greenhouses and barley plants. The artworks combine the artist's distinctive features with the nature, purity, and effectiveness that characterises BIOEFFECT.
This year, we offer three versions of gift sets. They are all filled with effective skincare products, made from a selection of pure ingredients and powered by unique advancements in skincare utilising biotechnology. The uniquely decorated boxes are made from fully recyclable FSC (Forest Stewardship Council) certified paper and are ideal for imaginative reuse or repurposing.
Discover our gift sets today and select your favourite gift to offer to someone this festive season - Shop Now