At BIOFFECT, we know it’s no coincidence that water is approximately 64% of our skin. It is also the vital resource that makes life possible. It’s what scientists search for and hope to find on other planets. Drinking water is the reflexive gesture of each living creature: animals in forests, jungles, and deserts drink it upon waking to begin the day—as do most people. Water is necessary for all aspects of health, including beautiful skin.
Our island nation is home to a multitude of glaciers, lakes, and rivers, and the ocean surrounding us is particularly pure. Our spring water is one of the purest in the world—so pure, in fact, that purifying it makes it less so. This is due to our unique geography, “the fire and ice” of volcanoes and glaciers. Icelandic bedrock is largely made up of a kind of basalt that is both lava and bedrock. This allows melting glacier water to be geologically purified through layers of young lava. Because it contains only trace amounts of dissolved minerals such as calcium and magnesium, Icelandic water is very soft, and therefore less likely to leave a drying or irritating mineral deposit on skin and hair. Nor does our water require fabric softeners or lime scale treatments. Because it is one of the purest waters in the world, Icelanders are proud to drink it straight from the tap—thus reducing plastic bottle use.
BIOEFFECT takes pride in the purity and efficacy of our products. Our bestselling EGF Serum is the result of over ten years of research, and our barley based EGF prefers a water environment, since oils, alcohols and fragrances can compromise the proteins' efficacy. The water we use in our zero carbon footprint greenhouse comes from our own natural spring and is geologically filtered through inert volcanic lava. That same water is used in our serums to ensure the purest formulation. All our serums also include sodium hyaluronate (non-animal derived) which, increases water retention in the skin, making the skin plumper and diminishing fine lines.
In Iceland, water is a precious and driving force. At BIOEFFECT we respect the importance of water as a philosophy for both life and work. We celebrate World Water Day and in that context, we send you our best wishes for health and beautiful skin.